How Much Does a Trademark Cost in 2021?

How Much Does a Trademark Cost in 2021?

Any business or brand should consider trademark cost as a business investment. A trademark has tremendous value as companies continue to expand online and globally. As you build your brand or business, establishing a trademark becomes essential. Technology helps...
Why “Happy Holidays” Can’t be Trademarked

Why “Happy Holidays” Can’t be Trademarked

A trademark can give its owner a monopoly over use of a range of items that comprise its brand – a certain word, phrase, logo, slogan, sound, or even a smell.  As any business owner knows, each of these may be an essential component of a company’s brand. ...

Lee v. Tam: New Opportunities for Offensive Trademarks?

On January 18, 2017, the Supreme Court heard oral argument for Lee v. Tam.[1]  In this case, the Supreme Court will review whether the 15 U.S.C. § 1052(a) of the Lanham Act, which prohibits the registration of disparaging trademarks, is facially invalid...